About this episode
Costcos new Kirkland Signature sparkling energy drink, priced at $16.99 for a twenty-four count pack, is causing a stir. With three flavors and 200mg of caffeine per can, its a budget-friendly alternative to popular brands. The launch aligns with Costcos strategy of offering trendy, high-quality products, and its already shaking up the market, with Celsius shares dropping after photos of the Kirkland drinks surfaced online.
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