About this episode
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.–In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business.The conversation emphasizes the importance of building real wealth, authentic marketing, and focusing on client retention and satisfaction.Connect with Justin Green on InstagramConnect with Emily Carlson on Instagram-00:00 Introduction and Guest Overview01:00 The Problem with Hustle Culture02:34 Revenue vs. Real Wealth04:10 The Flaws of Business in a Box09:09 Emily's Journey to Success15:27 Balancing Money and Fulfillment23:25 Pivoting and Realigning the Business23:38 Authenticity in Business and Social Media24:34 Challenges of Maintaining Authenticity Online25:23 The Importance of Client Connection25:44 Consistency Between Online and Offline Personas27:31 Helping Coaches Build Sustainable Businesses31:34 The Art of Coaching and Client Retention32:39 Psychology and Marketing in Coaching34:44 Balancing Sales Skills and Authenticity36:44 Focusing on Client Experience and Retention40:10 The Future of Coaching: Sustainability and Authenticity43:26 The Role of Sales in Coaching
