About this episode
Book a 90 Minute Financial Health Consult to get an actionable plan to better manage your finances.–In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms.The conversation focuses on how to build your personal brand as an online coach by focusing on connection, confidence, and contributions. We also dive into the future of AI and importance of human connection in the coaching space.Connect with Justin Green onInstagramConnect with Zach on LinkedIn–00:00 Introduction to the Podcast00:17 Meet Zach Coleman: Branding Expert01:06 Defining Branding: Beyond Logos and Colors03:44 The Three C's of Branding08:46 Connection: Building Authentic Relationships10:41 Confidence: Learning from Failures13:01 Contribution: Adding Value to Your Audience14:51 Applying Branding Principles to Your Business17:41 Building Community and Connection22:51 Understanding Brand Values and Vision23:20 The Role of Niching in Branding24:43 Connecting with Your Target Audience26:24 Balancing Business Growth and Personal Values30:15 The Impact of AI on Business and Marketing38:14 Common Personal Branding Mistakes42:58 Final Thoughts and Conclusion
