About this episode
In this episode of the Dollars and Dumbbells podcast, host Justin Green interviews Farshad Sarrafi, co-founder of Beyond Built.They discuss:
the impact of pricing strategies on client acquisition and retention, and the importance of building a skilled team.
the necessity of understanding business fundamentals, such as market positioning and the value of a premium service.
Trends in the coaching industry, including the shift towards group models and community-based services, and the critical role of building an engaged audience for success.
Connect with Justin Green
Schedule a 1:1 Free Intro Call
Farshad Sarrafi on Instagram
Time Stamps
01:36 Reflecting on Growth and Change: Coach Far's Journey
04:06 Evolving Beyond Built: Strategies and Lessons Learned
19:42 Building a Team and Cultivating Success in Online Coaching
28:52 Transitioning from Solo to Team: The Hiring Journey
29:32 Early Hiring Decisions and Mentorship Insights
30:03 Building a Profitable Coaching Business: Strategies and Challenges
31:57 Client Retention vs. Acquisition: Balancing the Business Dance
34:34 Pricing Strategies for Sustainable Growth
37:04 The Long Game: Building Skills for Business Success
38:25 Exploring Low Ticket and Group Coaching Models
40:12 Building an Engaged Audience: The Key to Success
