About this episode
A fireside chat with Dr. Aletha Maybank, pioneering physician-advocate and former Chief Health Equity Officer at the American Medical AssociationIn an era of deepfakes and health misinformation, how do we build patient trust and foster meaningful behavioral change? Dr. Maybank discusses how art, culture, and innovative community-based engagement strategies can transform healthcare delivery where traditional approaches fall short. Drawing from her groundbreaking equity work and current focus on narrative arts in health, Dr. Maybank offers hospital leaders a bold vision: healthcare that meets patients where they are—culturally, emotionally, and digitally—creating connections that transcend clinical settings and technological barriers. This session reveals how integrating artistic approaches with technological innovation creates healthcare delivery models that don't just inform—they inspire, engage, and heal. Participants will gain actionable strategies for creating healthcare experiences that are not only more equitable and accessible but also more compelling and effective in capturing attention in our distracted digital world.Art as Medicine's Missing IngredientHow immersive experiences and visual storytelling breakthrough health literacy barriersUsing creative expression to communicate complex health concepts where clinical language failsDesigning cultural touchpoints that resonate in communities historically disconnected from healthcare systemsBeyond Hospital Walls: Cultural Gateways to HealthMeeting patients "where they live, work, play, and pray" through trusted cultural platformsBuilding partnerships with community messengers who hold influence where healthcare institutions don'tCreating non-clinical engagement opportunities that build trust before crisis pointsAI, Art & Trust: Navigating the Digital Health FutureThe Health Innovation Hub: How culturally-responsive technologies are reshaping patient experienceCountering AI-generated misinformation with authentic, artful health narrativesBalancing technological advancement with the human connection essential to healingAletha Maybank, MD, MPH, Health Strategist, CEO, NovellaWellsMegan Antonelli, Founder & CEO, HealthIMPACT Live
