From Deloitte to Disruptor: How Brittany Fox Built a Startup in 12 Weeks | Ep 242 | DevReady Podcast
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From Deloitte to Disruptor: How Brittany Fox Built a Startup in 12 Weeks | Ep 242 | DevReady Podcast

33:15 Jul 9, 2025
About this episode
In this episode of the DevReady Podcast, host Anthony Sapountzis sits down with Brittany Fox, Founder and CEO of Nevam, to explore her transition from corporate consultancy to tech entrepreneurship. With over a decade of experience across strategy, marketing, and digital transformation—including at firms like Deloitte, Origin, and GAP—Brittany brings deep insights into customer experience design and operational inefficiencies within enterprise environments. Her platform, Nevam, empowers businesses to visualise and optimise the customer journey in real time through what she calls "living journey maps". Drawing on both her technical fluency and strategic background, Brittany is reimagining how teams self-audit, collaborate, and drive decisions. This conversation uncovers the thinking, grit, and clarity that have propelled Nevam from idea to market validation in record time. Brittany shares how the idea for Nevam emerged from repeated frustrations she faced across large organisations, where disconnected tools and siloed teams made cohesive customer experiences difficult to achieve. Even with access to top-tier Martech stacks, the processes were rigid and inaccessible across teams, with audits often biased by individual consultants’ tooling preferences. Nevam was designed to close this gap, offering visibility, continuity, and a self-auditing layer that empowers organisations to take control of their own transformation journeys. Anthony and Brittany also dive into the importance of auditing current tools before migrating to new platforms, building a "blue sky" vision, and ensuring upgrades align with real strategic goals—not just shiny new tech. The conversation shifts to the role of Agile in startups, where both guest and host challenge common misconceptions. Brittany explains how she adopted a hybrid "managed Agile" approach, establishing a clear fixed scope for MVP builds, while remaining flexible enough to reprioritise based on real user feedback. Her roadmap process keeps her team two to three sprints ahead, with every feature grounded in user needs and client feedback. Together, Anthony and Brittany champion the concept of building “Minimum Valuable Products” rather than just the bare minimum, with an emphasis on delivering maximum value early and iterating purposefully. Brittany’s entrepreneurial journey truly gained momentum during her maternity leave in 2023, when she began validating Nevam with potential users. After being accepted into Techstars, she quickly onboarded a pilot client, one of Australia’s largest retailers, and delivered a working product within 12 weeks. Through this experience, she built a highly aligned, high-performing dev team, creating structure and clarity that en
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