About this episode
India's Northeast has always had money. Wealth managers are only now showing up to court it, and finding the welcome chillier than expected. Post-GST, a wave of newly banked business wealth is looking for a home. Sophisticated products like AIFs, PMS, bonds, are finding takers. But Northeastern millionaires play by different rules. They don't respond to cold calls. They don't trust outsiders easily. And they have little patience for managers who can't answer basic questions.So what does it actually take to win a client here — and why are so many wealth managers still getting it wrong?Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
🚨The Ken's Zero Shot podcast is hosting a live event! This is a speculative yet realistic discussion built around one premise: what happens when AI agents take off in India? How will they rewire existing habits, business models and profit pools? Since nobody knows for sure, we won't pretend to have all the answers. Instead we are going to break the narrative. Click here for details.
