About this episode
SummaryIn this episode of the Data Engineering Podcast Serge Gershkovich, head of product at SQL DBM, talks about the socio-technical aspects of data modeling. Serge shares his background in data modeling and highlights its importance as a collaborative process between business stakeholders and data teams. He debunks common misconceptions that data modeling is optional or secondary, emphasizing its crucial role in ensuring alignment between business requirements and data structures. The conversation covers challenges in complex environments, the impact of technical decisions on data strategy, and the evolving role of AI in data management. Serge stresses the need for business stakeholders' involvement in data initiatives and a systematic approach to data modeling, warning against relying solely on technical expertise without considering business alignment.AnnouncementsHello and welcome to the Data Engineering Podcast, the show about modern data managementData migrations are brutal. They drag on for months—sometimes years—burning through resources and crushing team morale. Datafold's AI-powered Migration Agent changes all that. Their unique combination of AI code translation and automated data validation has helped companies complete migrations up to 10 times faster than manual approaches. And they're so confident in their solution, they'll actually guarantee your timeline in writing. Ready to turn your year-long migration into weeks? Visit dataengineeringpodcast.com/datafold today for the details.Enterprises today face an enormous challenge: they’re investing billions into Snowflake and Databricks, but without strong foundations, those investments risk becoming fragmented, expensive, and hard to govern. And that’s especially evident in large, complex enterprise data environments. That’s why companies like DirecTV and Pfizer rely on SqlDBM. Data modeling may be one of the most traditional practices in IT, but it remains the backbone of enterprise data strategy. In today’s cloud era, that backbone needs a modern approach built natively for the cloud, with direct connections to the very platforms driving your business forward. Without strong modeling, data management becomes chaotic, analytics lose trust, and AI initiatives fail to scale. SqlDBM ensures enterprises don’t just move to the cloud—they maximize their ROI by creating governed, scalable, and business-aligned data environments. If global enterprises are using SqlDBM to tackle the biggest challenges in data management, analytics, and AI, isn’t it worth exploring what it can do for yours? Visit dataengineeringpodcast.com/sqldbm to learn more.Your host is Tobias Macey and today I'm interviewing Serge Gershkovich about how and why data modeling is a sociotechnical endeavorIn
