About this episode
Selling over 12 million copies of his books worldwide, Surrounded by Idiots author Thomas Erikson knows a thing or two about human nature. But before the global fame, he spent 20 years writing in obscurity while working a "boring" banking job. He joins Michael to reveal why understanding the four core behavioral styles - Red, Yellow, Green, and Blue - is the ultimate hack for sales, leadership, and negotiation, and offers a proven framework for mirroring your prospects to build instant trust. If you want to stop wasting time on pitches that don't land and start scaling your influence, Thomas shares his blueprint for communication mastery and ruthless productivity.In this episode, you will learn about:The reality behind Thomas’s “overnight success” and why he persisted through 20 years of rejection.A breakdown of the Red, Yellow, Green, and Blue behavioral styles and how to spot them instantly.The "Mirroring" technique: How to adapt your communication style to close deals faster and cut meeting times in half.How to identify a prospect’s personality type without asking them to take a formal assessment.The “Ferrari Strategy”: Why Thomas keeps his coaching high-priced and exclusive to build brand value.Why "follow your passion" is often bad advice, and why you should focus on what you are good at instead.How to scale a global business using a licensing and affiliate model rather than hiring an army of consultants.The secret to high-level productivity: The "I only do what only I can do" framework for extreme delegation.Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner abo
