About this episode
This week our guest is Melina Palmer, a renowned keynote speaker in behavioural economics and the CEO of The Brainy Business, as well as hosting one of the best podcasts on the subject of the practical application of behavioural economics.In this episode, we're going to discuss the art of influencing both up and down, and how to tailor your cybersecurity message to different audiences. Melina teaches us that it's not about the cookie - that is, it's not just about the product or cybersecurity awareness and controls themselves, but it's about how we frame information and communicate change.With her expertise in behavioural economics, Melina shows us how to make change easier, reduce decision fatigue, and increase social capital through understanding and compromise.What you’ll learn in this episode:Effective communication is key to influencing both up and down in an organization. Tailoring your message to the audience and framing it in a relatable way can make you a more thoughtful communicator.Cybersecurity awareness and controls are crucial for preventing breaches, but the way you "sell" the experience matters. By making engagement positive and impactful, you can increase social capital and encourage people to follow the rules.Change can be overwhelming, especially when we're already dealing with a lot of decisions and cognitive load. To make change easier, it's important to focus on what matters in the moment and avoid overwhelming people with too many changes at once.By understanding how our brains work and tailoring our communication and change management strategies accordingly, we can make a positive impact on our organizations and help drive progress.If you're interested in understanding the behavioural science behind cybersecurity and how we can communicate more effectively, then you're in the right place. Links to everything Melina discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review.Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams.It really helps us spread the word and get high-quality guests, like Melina, on future episodes. We hope you enjoyed this episode - See you next time, keep secure, and don’t forget to ask yourself, ‘Am I the compromising position here?’Show NotesMelina has created a fantastic It’s Not About The Cookie worksheet so you can start using it in your organisation todayAn article on delivering bad news on a Friday. It isn’t the book Lianne mentioned (she can’t remember what book that was!) but this article covers why bad news fro
