About this episode
What if your brand looked like the real you—not the polished, people-pleasing version you think you “should” be?
In this episode of Communication Queen, host Kimberly Spencer sits down with branding badass Rachel Lee, the designer who “speaks fluently in pixels, fonts, and colors,” to unpack what it actually takes to create a visual brand that feels like your soul in 4K.
Together, they dive into why so many entrepreneurs feel a 25–50% disconnect between who they are on Zoom and who they appear to be online, and how that gap quietly erodes trust, magnetism, and money. Rachel breaks down her process for translating a client’s quirks, stories, and “weird friend-only facts” into bold, intentional visuals that build instant connection—especially in an era where AI-generated everything is flooding the feed.
You’ll hear Rachel share vulnerably about navigating business with debt, declaring bankruptcy, and realizing that the very things she was most insecure about—her baby face, her big joy, her “too much” energy—were actually her most powerful brand assets.
If you’ve ever looked at your website or socials and thought, “This is… fine, but it’s not really me,” this episode will give you the permission and strategy to change that.
Tune in to learn how to humanize your brand, build real relationships through your content, and show up online like the queen you actually are.
📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur
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Enjoy, sovereigns!
