About this episode
How to Write and Successfully Publish Your Coaching Book with Jordan RingSUMMARYIn this episode of the Coaching Clinic podcast, host John welcomes guest Jordan Ring, an expert in ghostwriting and book coaching, to discuss the importance of coaches authoring their own books. The conversation begins humorously with an AI Angie temporarily taking Angie's place. Jordan and John delve into why coaches should consider writing a book, the benefits of having a book, such as boosted credibility and more speaking opportunities, and the process involved in creating one. They also touch on the importance of research, the typical length of a coaching book, and the challenges coaches face, such as a lack of time and writing interest. Jordan provides insights into his approach to ghostwriting, emphasising the personalised and collaborative nature of his services. The episode concludes with practical advice on marketing and selling books, the impact of best-seller lists, and the role of AI in book creation, making it an enlightening listen for coaches looking to expand their influence and credibility through authoring their own books.CHAPTERS00:00 AI Angie Takes Over00:53 Introducing Jordan Ring00:59 The Importance of Writing a Coaching Book01:40 Challenges Coaches Face in Writing a Book03:12 The Research Element in Book Writing04:36 Enjoying the Writing Process05:01 Why Coaches Need Help Writing Books06:16 Jordan's Journey into Ghostwriting14:26 The Role of AI in Book Writing18:19 The Risks of Taking Shortcuts in Content Creation19:41 The Process of Working with a Ghostwriter20:54 Collaborative Ghostwriting: Ensuring Authenticity25:09 Managing Client Expectations and Book Marketing28:09 The Value of Books as Business Cards29:04 The Importance of Bestseller Lists31:14 Effective Book Promotion Strategies33:56 Final Thoughts and Contact InformationWant to contact the show? You can leave us a voicemail. It's free to do, and we might feature you on our next episode. All you need to do is go to https://speakpipe.com/thecoachingclinicpodcast and leave us a message. You can also find our clips and full episodes on the exclusive Coaching Clinic YouTube channel: https://www.youtube.com/@coachingclinicpodcastYou can send us a video or voice message on LinkedIn:John's LinkedIn Profile or go to PresentInfluence.com for coaching enquiries with John
