About this episode
A membership director's job isn't just filling seats. It's curating the first year of someone's belonging—one introduction at a time.
Join Derek and Tucker as they sit down with Melissa Hanson, Director of Marketing and Membership at The Club at Old Cypress in Naples, Florida. With 15 years of experience living the brand daily, Melissa reveals what it really takes to transform prospects into advocates, new members into ambassadors, and a marketing role into the heartbeat of club culture.
Whether you're a membership director trying to move beyond transactional tours, a general manager wondering how to scale authentic connection, or a club leader looking to turn members into your best salespeople, this episode offers hard-won wisdom from someone who lives at the intersection of brand and belonging every single day.
Because at exceptional clubs, membership directors aren't just filling a pipeline. They're matchmakers for friends, architects of relationships that turn "I joined" into "I belong."
For more information, visit ww.sussner.com
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