180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: Creating week to week with no plan (2:21)Not aligning your content with your goals (3:36)Not creating an intentional funnel (5:49)Aligning your podcast with your services and offers (8:30)Be strategic in your repurposing (9:13)Making your podcast live within your automations (10:43)Your podcast isn’t your product, it’s your sales tool (12:39)From content creator to strategic marketer (13:30)You don’t need more content, you need a smarter strategy (18:02)Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growthMic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.