About this episode
MedTech graveyards are full of clever devices that never made it past the demo.In this episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — breaks down the five adoption pillars that separate shelf-ware from standard-of-care. From ease-of-use to VAC submission strategies, this is the playbook every MedTech innovator needs to hear before launching.Here’s what you’ll learn: – The “ease-of-use” test every device must pass in the first 2 minutes – Why education is an ongoing strategy, not a one-time launch event – How to shift from talking unit price to total value — and why that mattersIf you're building, launching, or scaling a MedTech solution, don't miss this one.
