About this episode
Worried about the looming recession and how it might impact your online business? In this episode, we're diving deep into recession-proof strategies for e-commerce and direct response brands.I’m joined by Alex to explore how businesses can thrive, not just survive, during economic uncertainty.We cover:? Why building a brand matters more than ever in 2025? How micro-influencers can boost conversions and protect your PR? Must-know payment trends: Buy Now, Pay Later, Apple Pay, ACH & more? How to avoid chargebacks and reduce refund rates during downturns? Mobile vs. desktop checkout optimization tips that really move the needle? Whether you should be spending more on ads during a recession? Smart pricing strategies amidst global tariff uncertaintyWhether you're running an e-commerce shop, coaching business, supplement brand, or selling digital products, this episode is packed with real-world tactics to stay ahead in a slowing economy.? Got a question or a challenge you're facing? Drop it in the comments—your question might shape a future episode.? Don’t forget to like, subscribe, and hit the bell for more insider tips on scaling smart in 2025.#Recession2025 #EcommerceTips #DirectResponseMarketing #OnlineBusiness #PaymentProcessing #BuyNowPayLater #BNPL #MobileCheckout #Tariffs2025 #MarketingStrategy0:00 intro1:47 #1 Opportunity for Businesses in a Recession8:25 Should You Spend More During a Recession?10:06 Pricing Strategies12:42 Payment Methods to Offer21:21 Optimizing Your Fees25:54 Reducing Disputes and Chargebacks31:59 Mobile Optimizations37:00 OutroNeed a merchant account? Get in touch! ?? directpaynet.com/contact-us
