About this episode
? What if the future of marketing isn’t campaigns—but conversations?
Jeff Edwards sits down with Bryan Jones, SVP of Global Revenue Field & Partner Marketing at Cisco, to unpack a core belief behind The Cisco 360 Partner Program: stop marketing to people and start talking with them. From simplifying how partners go to market, to increasing velocity with less friction, to turning marketing into a true force multiplier, this episode gets real about what actually drives pipeline and long-term customer value.
Why listen:
• How The Cisco 360 Partner Program shifts marketing from campaigns to human connection
• What it really takes to move partner marketing from good to great—with speed and simplicity
• How partners can amplify differentiation, generate pipeline, and prove real business impact
Ready to make Shift Happen?
