About this episode
? This wasn't a tweak. It was an identity shift.
This is the shift that happened.
In this episode of Shift Happens, Jeff Edwards goes behind the scenes of the Cisco 360 Partner Program with Tim Coogan and Elisabeth DeDobbeleer to unpack the human story behind the biggest partner transformation in Cisco's history. Less framework, more truth. Less polish, more courage.
Why listen ?
? From "partner-first" to partner identity - what had to change (and why it was uncomfortable)
? Co-design at scale: humility, trust, and partners shaping the outcome
? Durable growth decoded: simplicity, outcomes, and why this is only the beginning
This isn't about a program launch.
It's about reinvention, trust, and building the future-together. ?
