Collide Case Study Marketing Contracts with Aurian Norouzi (Kraken Oil) & Nick Smart (Collide)
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Collide Case Study Marketing Contracts with Aurian Norouzi (Kraken Oil) & Nick Smart (Collide)

26:58 Nov 25, 2025
About this episode
Aurian Norouzi from Kraken Oil & Gas walks through how they're using Collide to stop manually hunting through gas gathering agreements buried in file folders. He breaks down the acreage dedication problem, how they're automating stripper well applications to North Dakota, and why building third-party volume forecasts used to mean staring at maps and manually typing section-township-range data into Excel. Nick Smart from Collide explains how they iterated on chunk sizes and result limits to make the answers actually useful, and where GIS integration could let Kraken visualize dedication overlays without bugging their one GIS analyst.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 0:00 - Introductions and Aurian's background at Kraken2:15 - What the midstream contract search looked like before Collide5:40 - Sample questions on acreage dedications8:30 - User engagement and iteration process12:45 - Stripper well application automation workflow18:20 - Third party forecasting tool and mapping integrations24:35 - Using GIS files instead of manually parsing PDFs28:50 - How faster forecasts improve midstream negotiations31:40 - Visualizing dedication maps and contract overlays35:10 - Current search functionality and real use caseshttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters
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