About this episode
What happens when you leave corporate America to build something completely your own… and the world shuts down?In this episode of the Business Is WAR Podcast, Elliott Forman sits down with Johnny Liss, founder of JamNOLA, the immersive art experience celebrating the culture, music, and creativity of New Orleans.What started as an idea inspired by immersive museums quickly turned into a massive entrepreneurial risk. Just weeks after signing dozens of artists and preparing to launch, COVID shut down the world — and tourism disappeared overnight.Instead of quitting, Johnny doubled down.Working with 100+ local artists, rebuilding an abandoned bakery, and creating 30 immersive installations, JamNOLA became one of the most unique cultural attractions in the country and helped support the local art community during one of the toughest times in modern history.Liss MultiIn this conversation we break down:• The moment that sparked the JamNOLA idea• Why he walked away from a successful corporate career• Building a business when the economy collapses• How immersive experiences are changing tourism• Supporting local artists and culture through entrepreneurship• The realities of financing and surviving a startupThis episode is about risk, creativity, resilience, and building something bigger than yourself.If you’re an entrepreneur, creator, or someone chasing a big idea — this conversation will hit home.🎙 Business Is WAR PodcastReal stories from entrepreneurs, creators, and leaders fighting on the front lines of business.Subscribe for more episodes.#BusinessIsWar #Entrepreneurship #JamNOLA #NewOrleans #StartupStories #CreativeBusiness #ImmersiveExperience #Podcast
