About this episode
Penny Hopkinson is the Founder & CEO of Manual Magic AI® and one of the franchising world’s most respected authorities on operations manuals and Standard Operating Procedures. A Companion of the British Franchise Association (BFA), she has spent four decades helping franchisors, multi-site operators, and ambitious SMEs — from solopreneurs to iconic brands including Costa Coffee, Premier Inn, and AA Driving School — capture their know-how, standardize delivery, and protect brand consistency at scale.Website: https://www.manualmagic.ai Source: https://businessinnovatorsradio.com/penny-hopkinson-founder-mark-stephen-pooler