About this episode
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Welcome back to Business English Pod for today’s lesson, the second in a two-part series on quality control. In this lesson, we’ll focus on quality control for customer service.
For companies that sell products, quality control is critical. Not just for ensuring consistency, safety, and reliability, but for meeting customers’ expectations. When customers buy from your company, they’re thinking about more than just the product itself. They’re thinking about how well you serve them.
Customer service involves a huge range of activities. Pretty much any time a customer interacts with a person or a system in your company, it’s customer service. And you need to think about everything from how easy it is to use the website, to the tone your employees use on the phone.
When we talk about customer service, and the quality of customer service, there are many special expressions we use. Many of these are combinations of words that we call “collocations.” You might often learn individual vocabulary words, but we don’t always think, or speak, in individual words. We speak in chunks of language. These chunks are called collocations. In fact “customer service” itself is a collocation. Those two words go together to
