About this episode
Reece sits down with Mark Willie to break down why price per square foot can wreck budgets on custom homes, and what builders should lead with instead. They get into expectation setting, where costs are really climbing (hint: the envelope), and how finishes can quietly 4x a plan in one showroom visit. You will walk away with a clearer way to talk budgets, scope, and durability without getting trapped in a single number.https://www.linkedin.com/in/mark-build-small-casitas-willehttps://www.instagram.com/wille.buildShow Notes:00:00 Notice what’s right01:12 Meet Mark Willie03:44 Lumber acronyms decoded06:48 How they met09:55 Consulting role11:43 Saying no16:51 Price per foot29:01 Costs shifting34:52 Finish budget blowup43:54 Where to spend53:30 Where to find MarkFind Our Hosts: Reece BarnesMatt CalvanoPodcast Produced By:Motif Media
