About this episode
Many pots and pans on the market are coated in teflon, a poisonous chemical that can be harmful when it gets too hot. Luckily, there is an answer on the market — Caraway, a home goods brand that touts itself as being non-toxic but still high quality. Jordan Nathan founded the company after his own experience with Teflon poisoning that left him searching for a better — and healthier option. On this week’s episode of Found, Dom and Becca are joined by Nathan to discuss how he built a brand around aesthetically pleasing non-toxic home goods as we continue to dive into DTC companies. In this conversation they discussed:
Why being the last brand to fundraise can be a benefit to the company
Sticking to the plan to bring Caraway to retail
The product launch failure that almost killed the company before it started
(0:00) Introduction(3:36) Creating non-toxic cookware(7:31) Launching the brand(13:05) Caraway Brand Strategy(16:44) Expanding to new categories(20:49) Influencer marketing(25:25) Product launch failures(29:20) Host discussion
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us:
On Twitter
On Instagram
Via email: found@techcrunch.com
