About this episode
This episode is an interview with Jo Fairley, one of the UK's leading female entrepreneurs, most famously known as the Co-Founder of the premium chocolate brand, Green & Blacks. In this episode, Brandt interviews Jo on the early days of Green & Black’s, the role that innovation played in the business, how to grow a premium brand in a recession, and Jo’s top 5 tips for entrepreneurs starting a new brand in 2022.Here are some links for the content mentioned in this episode:Jo's website - https://www.josephinefairley.com/Green & Black's website - https://www.greenandblacks.co.uk/The Perfume Society - https://perfumesociety.org/3 star vegetarian restaurant, L'Arpège - https://www.alain-passard.com/en/Conversations of Inspiration podcast - https://holly.co/podcast/If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.comFollow Brandt and Micah:https://www.linkedin.com/in/brandt-maybury/https://www.linkedin.com/in/micah-carr-hill-34a91811/Visit https://www.tastehead.com/ to learn more.
