S2E1: 10X is the opposite of what you've been told

S2E1: 10X is the opposite of what you've been told

39:50 Oct 26, 2025
About this episode
What if one book chapter made you question everything - your work, your goals, even the language you speak?In this first English episode of BookBright, we unpack the introduction of 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy and how it completely changed the direction of our podcast (and lives).We talk about:• The real difference between 2x and 10x – and why “doing more” is not the answer• Letting go of 80 % of what you do to make space for what truly matters• Fear, freedom, and identity shifts – the inside game of growth• And why Leonardo DiCaprio’s words might be the ultimate 10x quoteWe also share the moment we realised we had to drop our Swedish podcast mid-launch, start over in English, and follow the very principle the book teaches: act before you feel ready.? Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy? Chapter: Introduction - 10X is easier than 2X___________________________________________________________ ? Hosts: Sofia Stigendal & Marielle Almquist? Editing: Elmer Hermansson? Follow us on Instagram & TikTok @bookbright_podcast — and don’t hesitate to reach out with your reflections and thoughts. BookBright: Review, Rethink & Rewrite your story – one book at a time! Get a book brief for each episode: https://bookbrightpodcast.com/bookbrief
Select an episode
0:00 0:00