Book 101 Review, now in its sixth season, welcomes Stephen Baer, a visionary dedicated to helping organizations build meaningful, lasting relationships with the people who matter most. In this conversation, we explore the human side of business growth, trust as strategy, and how connection becomes a company’s ultimate competitive advantage. Stephen shares practical insights leaders can apply immediately to strengthen loyalty among customers, employees, and partners. If relationships are the currency of modern success, this episode is your investment guide.

Stephen BaerI’m on a mission to help every company build meaningful relationships with the people who matter most — their employees and their customers.Stephen Baer is the Co-Founder and Managing Partner of Engagency, a firm built on his core belief that human engagement is the engine of business performance. He leads a team of behavioral experts who help organizations build meaningful, measurable connections with their workforce and customers.With a 30-year career focused on the science of connection, motivation, and activation, Stephen brings a rare blend of behavioral insight, creativity, and operational discipline. He previously co-founded and led The Game Agency, a learning and engagement company acquired by ELB Learning, and held sales and marketing leadership roles at Atari and General Electric, where he was a Six Sigma Black Belt Certified and a recipient of GE’s Global Marketing Excellence Award.Stephen has served on the Board of ELB Learning and the Advisory Board of the Life Sciences Trainers & Educators Network (LTEN), and was a contributing writer for the Forbes Human Resources Council for six years, sharing insights on engagement and organizational growth.The author of the upcoming book, "Stickology: How to Build Unbreakable Connections with Employees and Customers for Life," and two children’s books (Catastrophe in the City and The Doghouse), Stephen holds a BA from Oberlin College and an MBA from Columbia University.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.