About this episode
Guess who's back? That's right, the Boagworld Show has returned after a five-year hiatus! We're thrilled to be back in your earbuds, bringing you the longest-running podcast about digital services and all things web-related.Why Are We Back?Well, to be honest, we missed hanging out with each other and chatting about the ever-evolving digital landscape. But more importantly, Marcus realized that his knowledge was getting a bit rusty without our regular podcast discussions. So, in a way, this is a selfish endeavor to keep ourselves sharp!But don't worry, we haven't been twiddling our thumbs for the past five years. We've grown and evolved along with the industry. While we used to focus on simple web design topics back in 2010, we've now expanded the show to cover areas like:User experience designConversion optimizationDigital marketingLeading digital teamsRunning agencies and freelance businessesSo whether you're a UX specialist, marketer, content guru, team lead, or agency owner, we've got something for you!What's New in Usability Testing?In this episode, we dove deep into the world of usability testing. We've come a long way from the days of traditional in-person testing (remember those?). Now, we're all about embracing a variety of tools and techniques to get valuable user insights.Types of Testing We LoveUnfacilitated Testing: We're big fans of tools like Maze for this. It's great for getting quick insights on whether users can complete tasks, but remember – it won't tell you why they're struggling.Surveys: Perfect for diagnosing problems and understanding user perceptions. We like to mix these with usability tasks for a well-rounded view.Top Task Analysis: Essential for nailing your information architecture. Tools like UserReports are great for this.Card Sorting and Tree Testing: Ideal for refining your site structure. We've been loving UX Metrics for these tasks lately.First Click and Five Second Tests: Great for quick insights on navigation and first impressions. Lyssna is our go-to tool for these.Heat Maps and Session Recordings: Microsoft Clarity is a fantastic (and free!) tool for this. It's amazing for spotting issues like dead clicks and rage clicks on live sites.A/B Testing: While it's gotten pricier sinc
