About this episode
This week on the podcast, Blyss and Stu take a hard look at what’s happening to the world of doula support as insurance and institutions move in. They’re joined by two seasoned doulas, Ivy Joeva and Shellie Poulter, who bring decades of experience advocating for women in birth. Together, they unpack how policy, regulation, and insurance reimbursement can quietly shift doula care away from individualized, relationship-based support and toward institutional control. They talk honestly about what’s gained, what’s lost, and why protecting the integrity of doula work matters if we truly want better birth outcomes.About Ivy:Ivy Joeva is a doula, coach, and educator serving women and couples seeking a conscious path to parenthood. She provides support throughout the childbearing year, including fertility coaching, holistic preparation for birth, postpartum recovery care, and counseling for all forms of pregnancy loss. Rooted in a trauma-informed, mind-body approach, Ivy sees these transitions as opportunities for transformation and healing. A graduate of UC Berkeley and the Institute for Integrative Nutrition, Ivy became a doula in 2009 and serves clients across the United States and abroad.Instagram: @IvyJoevaWebsite: ivyjoeva.comAbout Shellie:Shellie trained in Osteopathic and Naturopathic medicine in 2005 and has been working as a doula/birth keeper and cranio-sacral therapist, mentor and lecturer for over 20 years. She teaches birthing biomechanics and trauma and birth rights informed, non-violent communication courses as well as co-hosting The Birth Untethered Podcast with former midwife and Birthkeeper Kemi Johnson. Shellie lives on a narrowboat with her family, exploring the English countryside whilst campaigning for human rights in birth.Instagram: @theserenitydoulaWebsite: theserenitydoula.co.ukReferences:Culture Apothecary with Alex Clark: The Phenomenon Of Parents Opting Out Of Birth Certificates For Their Kids | Midwife Lindsey MeehleisDr. Pompa Podcast: What You're Not Told About Birth in the Hospital System with Dr. Stuart FischbeinThe Way Forward with Alec Zeck: Ep 213: The Corrupted World of Medicalized Birth with Dr. Stu FischbeinThe Way Forwar
