About this episode
The ForceField Analysis should follow directly after episode 20’s SWOT Analysis, and should be completed as part of your first paid client sessions.
The ForceField Analysis is amazingly useful for helping your client, and you as their coach, understand the terrain before making any change or improvement. It’s also a great way to ensure your client doesn’t miss out on potential supporters that may aid their success, or fall victim to unforeseen hurdles.
Episode outline:
You may have clients that you believe might find the SWOT Analysis overwhelming or too complicated. For these clients you can choose to skip it all together and move straight through to the ForceField Analysis. To do this, you will take the biggest challenge (problem) given by the client in the “Where Is Your Business Now” worksheet and then move straight into discussing what improvements and/or changes would fix this. Once this is done, it is an easy transition into what will help (and stop) them from getting there, which is the basis of this worksheet.
For coaches that have just completed a SWOT Analysis with their clients, you may be thinking you can skip this step – and you would be right. You can choose to skip ForceField Analysis completely and move on to the next worksheet, soon to be provided in session 23.
I conversely see each indicated action discussed in the table, derived from the SWOT analysis, as a requirement for improvement or change and therefore use ForceField Analysis for each of them.
The worksheet is simple – you just list the desired change or improvement. Then you list all the possible things that will help you implement the change or improvement, and all the things that could stop you.
An example of this would be installing a new CRM system to replace a paper system.
You may list “what will help us get there” as:
Certain high IT skilled staff
Your client’s experience
Your assistance (you as their coach)
You may list “what will stop us getting there” as:
Staff members that are less technologically advanced
Scarce resources
Lack of time
Paperwork in disorder
Staff members that don’t like change
Keep me in the loop:
I would love to hear how you’re currently using the SWOT Analysis and how you will now change this. Pleas
