About this episode
Do you find it hard to get people interested in what you do?
If so, these two sessions are for you.
In this session of Better Business Coach Podcast, I discuss why you may be finding it hard to get prospects interested in what you do and provide you with a three part elevator pitch you can use to transform your results.
Think that’s a lot? Just wait for part two!
If you want to obtain rapid growth in your coaching business, this is a two part series that you won’t want to miss.
Episode outline:
When most people are asked what they do, they respond by providing their functional skill:
I’m a coach
I’m a life coach
I sell insurance
Then silence, until finally the person who asked responds, “Oh, that’s cool.” – Sales opportunity over!
Then you feel obliged to do the same. Any wonder people think networking events are a waste of time.
The cold hard truth is that networking events are a wonderful opportunity to find new clients.
You’re just doing it wrong.
I personally ask people what they do at events like this all the time, only to hear them say, “I’m a coach.” I then respond as they expect, “Oh, that’s cool.” Then they feel obligated to ask me the same. However, after I respond, they tend to ask the question I’m looking for: “How do you do that?” – Sales opportunity started!
Want to know what I do?
I will share this with you in part two of this two-part series.
First, some ground work and a wonderful starting point.
If you’re thinking of skipping ahead, DON’T!!
This formula will offer you mega success at your next networking event, plus it provides you with a great foundation to master the content of the next session.
Formula preparation:
Question 1 – Who do you help?
Be specific – Which type of clients do you get the best results from?
Question 2 – What benefits do you deliver?
Think about it – If someone was to buy a Ferrari, are they doing it for the engine specifications or the way they feel while driving it?
How can you apply this to what you do? Do people really buy coaching because you are a coach? No, of course not. It’s because you offer (what) benefit?
Question 3 – What’s the most common objection you hear?
You have heard it a thousand times: “I would love to, however…” Arhhhh!
Let’s put it all together:
The formula – often called an elevator pitch.
I help (segment) do (benefit), even if (most common objection).
Examples:
I help struggling business owners get more customers, even if they suck at sales.
