The Great BTN Bake (Take) Off — Digital Health Trends for 2026: Dr. ChatGPT vs. Dr. Google and AI for Mental Health Therapy | Behind the Numbers

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify.   Report mentioned: https://content-na1.emarketer.com/health-trends-watch-2026   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-great-btn-bake-take-off-digital-health-trends-2026-dr-chatgpt-ai-therapy-behind-numbers © 2026 EMARKETER