About this episode
Send a text🎥 Do the Reels Collab - And here’s the reasons why you should.In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26.✅ Register here: https://form.jotform.com/SugarCookieMarketing/blind-baker-collab🎥 This cookie collab is different from the others we've run this year for 1 simple reason: it's video-based.Instead of posting an image of a logo-turned-cookie for the Main Street Collab or posting a selfie like we did for the Meet the Baker Collab, this Blind Baker Collab has bakers recording themselves.✍️ Here's the breakdown - participants in this cookie collab with blindfold themselves and hit RECORD as they pipe a jack-o'-lantern onto a white iced circular sugar cookie (I’ll provide an inspo pic).Then, on September 26th at 11:00 AM EST, bakers will post that video to their Instagram using the hashtag #SCMCollabCircle (note the 2 L’s in collab) and spend the next hour engaging with other Reels. 📼 Instagram converts all videos to Reels, so all ya gotta do is upload the video, add the caption, and post.📉 But this Blind Baker Collab will be the lowest attended cookie collab we host this year. Why? Because folks hate recording themselves on video. But in a video-first social media sphere, this is the piece of content that will push the needle for your post reach.🤳 It's a Reels world, and we're just livin' in it.Vertical videos are the marketing flavor of the month, and based on TikTok's extreme popularity over the last Covid-confined 5 years, it's not looking like it's going to let go of the limelight anytime soon.Video (all video, not just vertical video) should be a part of your marketing content creation schedule each week because...📹 Watchability - Our audience prefers to digest content via video versus text on a web page.📹 Conversions - Adding a marketing video to a landing page can increase conversions by over 80%.📹 User Generated Content - 84% of consumers have been convinced to buy a product or service after watching a brand's video.📹 Search Engine Optimization - Videos can rank separately from web pages and also can help web pages rank higher in search engines.📱 1. Meta is pushing videos more to compete with TikTok TikTok is growing, and Facebook knows it. Meta (parent company of Facebook and Instagram) has slowed the reach of image-based content to favor video-based Reels instead (Reels = Meta's branding of TikToks).📱 2. Reels are r
