About this episode
Poppi is a fashion brand that happens to be soda. Stephen Ellsworth, Co-founder of Poppi, joins us to walk through the operating choices behind turning a vinegar problem into a modern soda badge. It’s how you build, scale, and exit a consumer brand. It’s another signal that Austin’s flywheel is real and accelerating. Highlights01:48 Dark days, PMF before funding08:05 Farmers market to Whole Foods14:50 Rebrand beat Shark Tank awareness24:58 Poppi as Fashion33:46 Make healthy default via taste38:54 AI palate mapping46:48 Austin needs cross-sector collisions51:40 What's Next Austin?Guest LinksStephen Ellsworth: Instagram, LinkedInPoppi: Website, X, Instagram
-------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack
