About this episode
This holiday season, you'll see many charity fundraisers. I've already mentioned three, and I have another lined up for next week's open thread. Many great organizations ask me to signal-boost them, I'm happy to comply, and I'm delighted when any of you donate. Still, I used to hate this sort of thing. I'd be reading a blog I liked, then - wham, "please donate to save the starving children". Now I either have to donate to starving children, or feel bad that I didn't. And if I do donate, how much? Obviously no amount would fully reflect the seriousness of the problem. When I was a poor college student, I usually gave $10, because it was a nice round number; when I had more money, I usually gave $50, for the same reason. But then the next week, a different blog would advertise "please donate to save the starving children with cancer", and I'd feel like a shmuck for wasting my donation on non-cancerous starving children. Do I donate another $10, bringing my total up to the non-round number of $20? If I had a spare $20 for altruistic purposes, why hadn't I donated that the first time? It was all so unpleasant, and no matter what I did, I would feel all three of stingy and gullible and irrational. This is why I was so excited ten-odd years ago when I discovered the Giving What We Can Pledge. It's a commitment to give a certain percent of your income (originally 10%, but now there's also a 1-10% "trial" pledge) to the most effective charity you know. If you can't figure out which charity is most effective, you can just donate to Against Malaria Foundation, like all the other indecisive people. It's not that 10% is obviously the correct number in some deep sense. The people who picked it, picked it because it was big enough to matter, but not so big that nobody would do it. But having been picked, it's become a Schelling point. Take it, and you're one of the 10,000 people who's made this impressive commitment. If someone asks why you're not giving more, you can say "That would dilute the value of the Schelling point we've all agreed on and make it harder for other people to cooperate with us". The specific numbers and charities matter less than the way the pledge makes you think about your values and then yoke your behavior to them. In theory we're supposed to do this all the time. Another holiday institution, New Year's Resolutions, also centers around considering your values and yoking your behavior. But they famously don't work: most people don't have the willpower to go to the gym three times a week, or to volunteer at their local animal shelter on Sundays, or whatever else they decide on. That's why GWWC Pledge is so powerful. No willpower involved. Just go to your online banking portal, click click click, and you're done. Over my life, I don't know
