About this episode
Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:? Why ecommerce apps convert 3X higher than mobile web? How poor deep linking kills installs and revenue? Smart banner mistakes even big brands make? How Nike and Sephora handle web-to-app differently? How to fix your mobile growth funnel todayIf you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:? Increase app installs? Improve onboarding conversions? Reduce cart abandonment? Boost in-app revenue? Create seamless deep linking experiencesWe review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.You’ll also learn how smart deep linking solutions (like AppsFlyer’s deep linking platform) can help you combine:? Direct app install from smart banners? Seamless product-level deep linking? Reduced friction from web to app? Better attribution and analyticsIf you’re investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you’re likely losing significant revenue.Fix the funnel. Improve the journey. Increase app revenue.? Learn more about web-to-app challenges on the AppsFlyer blog ? https://bit.ly/3Nm5C9wReady to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages ? https://bit.ly/46O7WgdYou can also watch this video here: ??https://youtu.be/3PopKGfRj10
