The Ford Edsel: A $2.5 Billion Failure

The Ford Edsel: A $2.5 Billion Failure

12:11 Feb 21, 2026
About this episode
In this episode, we explore the epic failure of the Ford Edsel, a car designed by committee and data that became an infamous flop. We discuss how overwhelming data, a lack of common sense, and market misjudgment led to one of history's most expensive product failures.Chapters00:00 The Birth of the E-Car00:17 The Edsel Story Begins03:14 The Whiz Kids and Poor Design07:21 Assembly Line Chaos and Mechanical Failures10:12 Market Misjudgment and Sales Failure15:03 Lessons from the Edsel Debacle
Select an episode
0:00 0:00