About this episode
In October's Marketing Bulletin, we're diving into the Almond Board of California's (ABC) latest market expansion strategy: bringing California almonds to Mexican bakeries. Join us as we explore how ABC's recent tour of California's Central Valley hosted top Mexican chefs and bakers, offering an in-depth look at the potential of almonds as a key ingredient in Mexico’s booming bakery sector. Led by ABC's Becky Jeffers, this initiative is reshaping perceptions and driving demand for almonds in Mexico’s favorite sweet treats. Hear how cross-cultural exchanges and innovative recipes are sparking a delicious new chapter for almonds in Mexican pastries.
