About this episode
All Things TechIE Podcast - Episode 127 at IBC2025This a booth tour of Storj, one of the sponsors to All Things TechIE Podcast while at IBC2025.ATLANTA, September 10, 2025 – Storj today announced Production Cloud, a purpose-built platform for modern media workflows. It combines Storj’s new Global Collaboration tier of high-performance distributed object storage and Object Mount cloud media access into a unified media solution. Designed for editorial, media production teams in post, news, and sports, Production Cloud empowers creative teams to collaborate globally, move faster, and scale with confidence. By combining distributed object storage and seamless file access into a single offering, Production Cloud enables collaboration, low-latency editing, and cost-effective archiving across distributed environments. Storj also announced that cloud compute for media is in beta and will soon be added to the platform. "Storj is focused on solving the challenges in the world's most demanding workflows,” said Colby Winegar, CEO of Storj. “We now have the storage, compute, and access solutions to give creative teams the speed, scale, and flexibility to work without limits." “Storj’s storage tiers and file-based access already address key bottlenecks in media production,” said Alex Holtz, Research Director, Worldwide Media & Entertainment Digital Strategies at IDC. “And now, the Production Cloud puts everything M&E teams need to move faster, scale on demand, and simplify workflows into one integrated platform.” Global production: Where traditional cloud providers fall short.Media production – from broadcast and creative agencies to film and TV – has evolved rapidly in recent years, with more remote collaboration, massive file sizes, global delivery timelines, unpredictable cloud bills, and non-stop deadlines. Since 2022, the number of films and TV shows made in the U.S. has dropped by about 40%. Meanwhile, over 70% of M&E leaders in the U.S. and U.K. agree or strongly agree media production work is becoming more remote and collaborative, with nearly 80% stating that migrating from on-premise to cloud-based workflows is important or very important. Traditional cloud providers were not optimized for the realities of media and entertainment decades ago, and the needs of production teams today expose the limits of legacy cloud providers daily. Transferring hundreds of gigabytes across regions leads to delays, while surprise egress fees strain budgets, and replication-heavy architectures slow down productions. Modern production teams now need:Instant access to huge files in
