About this episode
We speak with a company that provides guest WiFi solutions and interactive maps, and an airport seeking to use the technology to enhance the customer experience. In the news, a study of drone risks to aircraft, evasive action to avoid a B-52, route changes at Avelo and Breeze, and the possibility of continued relaxation of TSA security checkpoint rules.
Guests
Purple Chief Revenue Officer Shawn Bossons.
Shaun Bossons is the Chief Revenue Officer at Purple, a company that provides tools for businesses to turn their physical venues into intelligent spaces. Purple helps airports (and others) enhance visitor experiences, optimize staff efficiency, and drive additional revenue with indoor location services.
MidAmerica/St. Louis Airport Director Darren James. Photo by Tim Vizer for MAA.
Darren James is the Airport Director of the MidAmerica St. Louis Airport (BLV). MidAmerica is utilizing the airport WiFi offered by Purple to help engage its customers and bring value to the travel experience.
Shawn and Darren talk about traveler engagement, what that means, and how it has changed over time in the context of the airport experience. They explain how airport WiFi can be used to provide targeted communication that helps the traveler navigate the airport safely and reduce anxiety.
Because personal information is always an important topic in a system that collects data, we look at how it is protected in the context of airport WiFi. Consumers are generally willing to share information if they know it is secure and they receive some value in return. At the same time, collecting too much information adds friction, and with too much friction, customers will disconnect.
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