Airline Retailing

Airline retailing with ATPCO CEO Alex Zoghlin, IATA’s New Distribution Capability, Offers & Orders, and the Elevate industry conference. In the news, AI transformation of the airline industry, cyber criminals stealing United FA login credentials, shark skin riblets on Delta 767s, first flight of a prototype hydrogen-powered helicopter, China’s tailless 6th generation fighter jet, and a fatal helicopter crash in the Hudson River. Guest Alex Zoghlin is the CEO of ATPCO, a neutral industry partner that provides airline management tools, pricing data, and solutions that support airline retailing. Owned by the airlines, ATPCO blends data and systems with technology to create value for hundreds of commercial airlines around the world. The company turned 60 this year. IATA describes Airline retailing as a customer-centric approach in the airline industry that focuses on enhancing the shopping experience across various channels. It is enabled by the New Distribution Capability (NDC), which allows airlines to offer more personalized services and products directly to consumers. This modern retailing model emphasizes frictionless, intuitive, and personalized shopping experiences for travelers. The transition to this model provides airlines with opportunities to innovate their distribution strategies and create additional value. Alex explains how ATPCO provides value to airlines. We talk about continuous pricing and dynamically generated fares as well as some of the factors airlines use in their pricing strategies. He describes how airlines can have fixed price points for different offerings, then turn specific offerings on or off depending on the circumstances. We look at curated ticket pricing that can create the specific travel experience the customer wants – extra baggage, type of seat, lounge access, etc. With this capability, airlines could potent