Not Another Whitepaper: How The Modern Healthcare CIO Wants to Consume Content

Healthcare marketing, especially marketing to the CIO, has changed in the past 10 years. Tom Rice and Erin Erban from the Merritt Group joins your host, Danielle O'Neil, to describe how the trends in marketing that works has shifted, why whitepapers are no longer your most valuable content when reaching the CIO, and a practical guide you can use in your marketing practice to increase penetration to the CIO.   Learn more about marketing to CIOs in Healthcare: https://www.merrittgrp.com/2023-healthtech-marketing-guide/