Fishing With a Spear: Account Based Sales and Marketing | Kelsey Harkins, Centerline Digital

Account Based Marketing, without a doubt, more popular in today's B2B marketing landscape than ever before.    Kelsey Harkins, Group Account Director at Centerline Digital joins your host, Danielle O'Neil, to explore what ABM is and what ABM is not, when it's useful, and how to best implement it into your marketing practice.   ---   CONNECT with us at:  Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/