About this episode
In this episode of In-Sights, Lance takes you through the intricate world of negotiation, drawing from his own experiences with publishers. Join him as he unravels the essential strategies for successful deal-making, including the art of turning your opponent's tactics to your advantage and gaining insight into the buyer's mindset. Lance stresses the importance of never assuming a sale and shares the significance of empathetically addressing the concerns of the other party. Let's explore the analogy of negotiation as a strategic game of chess, where staying several steps ahead is key to achieving your goals. Tune in to discover how Lance approaches negotiations, ensuring he plays his cards right, even when the odds seem stacked against him.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcastCheck out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment Check out Lance's Bestseller Books: -The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor -Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame Download our playbooks: https://www.tysongroup.com/sales-playbooks Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter Follow Lance across Social Media: LinkedIn - https://www.linkedin.com/in/lancetyson/ Instagram - https://www.instagram.com/lance_tyson_1/ X - https://x.com/lancetyson