About this episode
Madeline Reeves shares how Advisory Amplified is reimagining accounting conferences with community focus, practical advisory content, and a women-led, inclusive approach.
Summary
Today I’m speaking with Madeline Reeves, Founder & CEO of Fearless Foundry, creator of Advisory Amplified.
In this episode, we talk about . . . Reinventing accounting conferences through a six-city U.S. tour focused on practical advisory content and community building.
Challenges with traditional conferences and the need for real-world application.
Advisory vs. CAS: Clarifying the terminology and implementation.
Empowering women and underrepresented voices in accounting events.
Localised content and community connection via hometown hosts.
Practical tools and strategies for implementing advisory services.
Workbook-based workshops with real, actionable takeaways.
Partnering only with vendors who deliver educational (not salesey) content.
Launching a virtual version of Advisory Amplified on November 18.
Vision for future global expansion and continued grassroots connection.
? Advisory Amplified Sponsors
Fathom – Financial analysis and management reporting tool for accountants and business owners.
Ignition – Client engagement and billing platform that automates proposals, contracts, and payments.
Karbon – Practice management software for accounting firms, streamlining tasks, emails, and workflows.
Relay – Online business banking designed for accountants and small businesses, with integrated financial controls.
OnPay – Payroll and HR software for small businesses, handling wages, tax filings, and benefits.
Fearless Foundry – Creative consulting firm that helps entrepreneurs and organisations with branding, marketing, and strategy.
? Apps & Tools Mentioned:
Avalara, QuickBooks Online Accountant (QBOA), TSheets, Hubdoc, Abacor, Firm360, Taxfyle
Timestamp
00:00 – Welcome Madeline Reeves: Advisory Amplified rethinks accounting events.
02:05 – From Avalara to Advisory Leader: Madeline’s tech-to-advisory journey.
06:10 – Why Advisory Amplified Exists: Gaps in traditi
