About this episode
How do you modernise a family business when the older generation resists change? This episode explores emotional barriers, trust, and a practical tiny pilot approach to digital adoption.
Summary
In this episode, I explore the challenge of introducing new technology into long established family businesses. Inspired by a LinkedIn post from Tony Harcourt, we unpack why tech resistance is often emotional, not practical.
Key discussion points:
The generational technology gap in family businesses
Emotional drivers behind software resistance: identity, control, pride, risk
Insights from Xero’s behavioural research on tech adoption
Why trust and communication shape innovation success
The “Tiny Pilot” method for low risk digital change
Practical scripts to reduce defensiveness and build collaboration
Handling common objections like “It’s too expensive” or “We’ve always done it this way”
The role of external advisors in supporting family dynamics
Key Takeaway:
Successful technology adoption in family businesses is about protecting legacy while reducing friction. Start small, make it reversible, and focus on outcomes, not features.
Contact details:
Tony Harcourt: https://www.linkedin.com/in/tony-harcourt/
LinkedIn Post: https://www.linkedin.com/feed/update/urn:li:activity:7432901025231159296/
WorkGuru https://workguru.io/
Behavioural Research by Xero https://www.xero.com/au/media-releases/behavioural-research-by-xero-uncovers-barriers-for-au-small-businesses/
Accounting Apps newsletter: http://accountingapps.io/
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/
YouTube Channel: https://www.youtube.com/ANISEConsulting
X: https://twitter.com/HeatherSmithAU
