About this episode
Today With Kate O’Hara:
Today on A Well Designed Business, Kate O'Hara from O'Hara Interiors reveals her framework for positioning your design business to attract the clients you actually want: entry-level clients need you to be discoverable, mid-tier clients need you to be distinct, and elite clients need you to be discreet.
Kate explains the reality that many designers appear to work with one type of client but actually serve different clients 80-90% of the time. She breaks down how each tier has completely different expectations, from entry-level clients who need education and reassurance to elite clients who want designer-driven solutions and white-glove service.
The conversation covers where each client tier actually finds designers, the messaging that resonates with each group, and how to align your brand positioning with your business goals. If you're struggling to attract your ideal clients or wondering whether your current approach matches your target market, this episode provides the framework to audit and adjust your strategy.
LuAnn Nigara and Kate O'Hara's Ah-Ha Moments
“At an entry level, you need to be discoverable. At a mid-tier, you need to be distinct, and at an elite tier, you need to be discreet.” - Kate O’Hara
"It's really getting clear on who you want to attract so that your messaging does align." - LuAnn Nigara
More About Kate O’Hara
Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines.
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