About this episode
Today with Nicole Heymer
Today on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that's changing how potential clients find interior designers. We're living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google's AI mode, and other large language models. Nicole explains why your website information is now being summarized and served directly to searchers, what this means for how you need to structure your content, and the specific steps you can take to ensure AI systems recommend you. From testing your own search results to prioritizing Google reviews in new ways, this conversation covers the practical strategies designers need to implement right now to stay visible in an AI-driven search landscape. Whether you're getting most of your business from referrals or you're heavily invested in SEO, this shift affects everyone, and the designers who adapt early will have a significant competitive advantage.
LuAnn Nigara and Nicole Heymer’s Ah-Ha Moments
“We are at a moment in history where all online search at this point is evolving into AI based stuff. It is different and a big moment in history.” - Nicole Heymer
More About Nicole Heymer
Nicole Heymer is the founder of Glory & Brand, a boutique marketing agency specializing in branding, websites, automation, and SEO for interior design firms, builders, and architects. Since 2011, Nicole's clear, practical take on branding and digital marketing has been featured by a range of design industry resources—from Business of Home to the Design Influencer's Conference. You’ll find her methods in print, on podcasts, and in design school classrooms.
Inquire about services at gloryandbrand.com/contact
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