About this episode
In this special episode we interview Robert Frank, economist and author of the new book Under the Influence: Putting Peer Pressure to Work. He talks about using social and economic theories to encourage more climate-conscious behavior, and proposes structures for carbon taxes that wouldn't require painful sacrifices from anyone. As he says in the interview, "every little bit helps, way more than you think." ******** Want to come to an event? Visit www.ScienceOnTapORWA.org for more info. Thanks to Graham Tully and Stephen Perry for sound production. As always, a final thanks to Jonathan Coulton for the use of his song "Mandelbrot Set" as our theme music.
