How the Baltimore Times is Using AI to Engage Communities: Paris Brown Shares Her Strategy

How the Baltimore Times is Using AI to Engage Communities: Paris Brown Shares Her Strategy

40:52 Oct 16, 2024
About this episode
Highlights:Harnessing AI to Enhance Local Journalism[00:02:19] Paris Brown shares how the Baltimore Times uses AI for tasks like transcription, spell-check, and digital content management, enabling the team to focus on community engagement and in-depth reporting.The 'Petals of Resilience' Project: A Case Study in AI Innovation[00:07:23] An exploration of how AI, VR, and AR bring the history of Black bicyclists in Baltimore to life, creating immersive experiences that engage diverse audiences.Navigating Ethical Challenges in AI[00:05:02] The conversation covers ethical considerations of AI in journalism, including transparency, responsible use, and maintaining traditional journalistic standards.Forming Strategic Partnerships to Drive AI Initiatives[00:22:59] Paris discusses how collaborations with tech companies enable the Baltimore Times to experiment with AI-driven projects like Zing Frog AI, enhancing their content and community impact.Future-Proofing Journalism Through Technology[00:31:12] Paris outlines strategies for engaging younger audiences, creating new revenue streams, and sustaining local news through innovative technologies.Advice for Journalists Entering the Digital Age[00:34:21] Paris offers practical advice on leveraging technology, maintaining integrity, and using social influence positively.Top Quotes:"AI is a tool that can help us be more efficient, but it can't replace the human element that makes local journalism so vital."Paris Brown [00:05:30]"Small newsrooms have the agility to experiment and innovate without the red tape of larger organizations."Paris Brown [00:02:42]"We’re not just using AI to tell stories; we’re using it to create experiences that connect with our community in new and meaningful ways."Paris Brown [00:07:50]Resources Mentioned:Petals of Resilience ProjectGoogle News InitiativeKnight Foundation's AI and Journalism ReportConnect with Paris Brown:Twitter: @ParisBrownLinkedIn:
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